F Is For Funnels
Massive shout-out to my friend and mentor, John Daniels from The Lean Marketer. You should check out his LinkedIn profile here where he talks about marketing as it pertains to everyone. This man has been in the marketing biz for the past two decades and really knows what he’s talking about. He regularly talks about funnels,Read More
E Is For Email Marketing – Tips From An Email Marketer
I’ve written my fair share of emails that go out on behalf of companies. I quite like it as well. So I thought, for today, that we’ll take a look at email marketing and how you can use it to help you sell more books. What Is Email Marketing? When we talk about email marketing, weRead More
D Is For Demographics – Understand Your Readers
D is for Demographics, and today we take a look at how you can use demographics to focus in on one type of reader first before widening your reach. Why Do We Need To Focus On Only One Demographic? Over the years, I find that there is always one answer when we ask a new clientRead More
C Is For Case Study – Stephen King’s Digital Marketing
It’s still April, and still time for the A to Z Blog Challenge. Today is C, and C is for Case Study, something I’ve been wanting to do for a while now but never got around to. I want to take a look at how one author’s digital presence and see what we can learn fromRead More
A Is For Analytics
I’ve signed up for the A – Z Blog Challenge during the month of April. We start with A, of course. A is for Analytics. Without it, your digital marketing will be a guessing game. What Makes Analytics So Important? You create a strategy with tons of planning then release your content into the wild toRead More
5 Free Book Publicity Strategies You Can Use Right Now
I’m going to level with you: I’m technically broke right now. I’ve started out on this website rather recently, and blogs tend to feel like they’re going nowhere for about a year before you get a return on investment. At the same time, the company I work for is going through some kind of financial slumpRead More
SEO vs Google Adwords – Advantages and Disadvantages
Authors need websites for digital marketing. There, I said it. And once you have an author website, you will obviously want that gorgeous piece of (internet) real estate to bring your readers into your digital space. Here’s the reality when it comes to search results: Most people do not even bother going to the second page ofRead More
How To Come Up With A Digital Marketing Plan For Authors
Want to take your book sales to the next level? You’ll want a roadmap to know where you’re heading, and this roadmap is known as a digital marketing plan for authors. Get ready, though, this is an ongoing process. You’re not going to achieve overnight success, unless you are the type of person that wins theRead More
Do I Need A Blog As A Writer?
One of my fellow writers recently asked the following question in one of the writer group chats I’m in: “Do I need a blog as a writer?” I wanted to answer but paused to think about it. See, here’s the thing: I currently work at a digital marketing company (and have done so for the pastRead More